Saturday, 2 May 2015

OUGD401 3D Packaging

I then started designing some packaging for my product. I wanted my packaging to be really minimal and clean to read. I also wanted some of the texture from my logo to be visible in the design. I decided to justify the type because I thought it would make it easier to read and also look more aesthetically pleasing.  This is the first design I came up with. I thought that the design was really successful, however I thought the colour scheme was a little harsh.

For this reason, I decided to do the opposite colours. I thought this was a lot more successful as it was less harsh on the eyes and it was more legible. I added the diagonal lines to break up the packaging, and I also thought it would help when creating the 3D packaging as it would help line both sides up straighter.

I then tested it on a blank slate. I thought it was incredibly successful, although obviously the type of meat inside the packaging would be different. I thought that the packaging fitted really effectively.

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