OUGD401 Practice-Based Research Workshop (Study Task Five)

Content:

• Photography - To give an idea of how products opperate.
• Illustrations - To give an idea of how products opperate.
• Tag-lines - To make a brand memorable.
• Type - To inform.
• Logos - Make a brand recognisable.
• Colour - Brand identity, different colours symbolise different things.
• Symbols - Worldwide recognition.

Communication:

• Sophistication - Quality.
• Value - Basic brand ranges.
• Class - The idea that products improve status and happiness.
• Clarity - Create a clear message behind the brand / what the brand stands for.
• Fun - Images and colour suggest an effect of social interaction.
• Minimal - Slick brand image. High-end and easy to use.
• Personality - Creates a bond on a human level between the brand and the consumer.
• Benefits - Suggests buying things will have a positive impact in buyers life.
• Attractiveness - The idea people will be more desirable because of a product.
• Gender - Takes advantage of societies gender roles (femininity due to perfume etc.)

Analysis - To research and explore the reasons that similar products are successful and adapt my own designs to comete with these oppositions.
Research - Look into appealing brands and things like colour theory and peoples favourite colours to create an optimum desirable product and branding as a whole identity.
Evaluation - I can use evaluation to justify my informed design decisions and show how it further ensures the module question.
Testing - Testing my products success using surveys and other opinions will let me know if my final product has successfully proved my point.
Exploration - To explore a range of techniques and ways of working to come to a well executed conclusion.