Before jumping straight onto a computer to design my logo, I decided I would start by drawing out some thumbnail ideas, as I've found this really useful in the past for other modules, such as PPP. I starting by doing a mind map of the current logo, which I think I will find helpful as I want to steer clear of creating a similar logo. I thought the logo was simple, boring, childish, cheap, that the colour scheme was awful and this specific serif typeface was ineffective.
I then created a mindmap of what I want my own logo to be. I decided I wanted it to be traditional, have an expensive feel, be classic, simplistic, elegant, have a nicer colour scheme and have a different audience/market.
I then started designing some icons and logo ideas of my own. I started with the obvious responses - pig noses, trying to fit the work 'Spam' into a pig nose and just simplistic typography. I then decided to try to create a logo within a circle, as I thought it reminded me of the branding of animals which could work.
I carried on designing logos in a circle, however I didn't really think they were working very effectively. I then started playing around with the idea of using a silhouette of a pig. I think this could definitely be effective as it would make the product seem more like meat than it actually is, and therefore it would be less processed and better for the buyer.
I then decided to go back to playing around with typography. I don't think any of these ideas are very successful as they're quite simplistic and not very relevant to the brand - although they may work better when they look neater designed on Illustrator.
I then went back to the idea of the pig nose. I thought this might work in a circle with type, although I thought it would be quite hard to tell as a thumbnail and I would have to actually create it on Illustrator to know for sure.
I have decided I have done a lot of logo development and I think that some of the logo designs could definitely be successful for the brand. I am now going to create some of the ideas using Illustrator. I think the design below is ineffective as it looks very formal and doesn't look too relevant - although it could work on packaging.