Below is a mock up of a storyboard that could be made into an advert. The tagline of the adverts would be 'Bic. No Nonsense' and the advert wouldn't ever distinguish which gender was shaving which body part. The second concept would be an even shorter advert, that would show the razor, then the razor would be taken out of shot and the noise of shaving would be heard for 2 seconds, and then the razor would be placed back into the centre of the shot. The concept still being that there's no nonsense and gendering with Bic razors - something that should definitely become part of their brand ethos, especially considering their past screw ups with sexism in advertising.