Wednesday, 28 December 2016

OUGD601 Research: Feminist Advertisements & Posters

This poster is entitled "We Can Do It!" and was designed by Westinghouse in 1943. The poster had a huge impact on women as it was designed to encourage women to carry on taking on 'men's jobs' after the war with its bold colours and feminist message. This poster has gone on to be one of the most widely used feminist icons in the world.

This campaign / poster is entitled "Autocomplete" and was created for UN Women in 2013. The concept behind the poster is really interesting and it's an incredibly smart way of expressing societal beliefs about women. The autofills were actually real searches on Google, which makes the poster even more impactful.

This advertisement is entitled "What It Is" and was designed for Lego in 1981. Today's toys are dominated betweeen pink and blue, which contrasts to Lego's ideology. It raised a point that sexism in toys hasn't been a trip towards more equality, and in some areas society has gone backwards.

This advert was created for the clothing brand H&M in September 2016 and features Lauren Hutton, Adwoa Aboah, Hari Nef, Pum Lefebure and Jillian Hervey. The campaign went hugely viral as it is one of the only adverts in current day that show lots of different kinds of women, whether it be race, transgender and bigger women. The models in the advert are said to encourage lots of different women to express themselves. 'Entertaining, opinionated, off-beat and fearless. Bad-ass, independent and free-willed.'

Bustle Article.

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