OUGD601 Practical Ideas Critique

Having proposed these ideas to a small group, people generally thought that the idea was a really interesting concept, however thought that making a few advertisements wouldn't be enough. They suggested ways that I could turn it into a campaign, however I am unsure whether this would be successful as there have been multiple campaigns already, such as the raise boys and girls the same campaign, however one campaign isn't going to change companies ideas on advertising. Instead, I think it might be a better idea to try to change the view of the consumers, as product companies and advertising companies will only change their methods when the consumer changes their spending habbits. For this reason, it may be interesting to look into a way of creating a campaign through advertisements, for example a company that sponsors other companies who have created gender neutral advertisements.