I love being a woman and love the fact that were represented in a positive light. I take no issue with women on adverts being too skinny or not this or not that, I just like seeing differ t women of different ages and races on my TV or magazines
positive - attractiveness, female strength (more so now than before). negative - being an object, still stuck in female stereotypes of mother at home, feeble etc. (thinking mainly within advertisements here)
Traditional and outdated female stereotypes are still present across advertising which can sometimes be negative (eg Lynx ads where women are unable to resist men, or cleaning products painting the picture of a doting housewife and mother). However advertising is undertaking a change and projecting a more progressive view of women and girls, like the This Girl Can adverts, and Pantene - strong is beautiful campaign
I choose products based on how well they do the job, eg men's razors are far better than females. I cannot think of an example of a brilliant gender neutral product but I do believe them to be a great idea
I think with the exception of a few products, all products should avoid using gender to market themselves as they are limiting their audience by utilising obsolete stereotypes such as boys should wear blue and girls should play with pink toys.
All products I use should be classed as gender neutral (apart from feminine hygene products), although they certainly aren't advertised this way. Things like toothpaste, even pens, should all be gender neutral, but marketing campaigns seem to think differently
Natural Source, Jo Malone feels slightly neutral but has different sections for men which could be avoided due to the typeface and colours used in their brand. Perricone MD make up has a neutral feel as it's quite clinical rather than just feminine.
Trick question as most are gender neutral it is just how they are positioned in the market that attaches a gender to a product. the electricals I use are the only objects I can think of that are truly represented as gender neutral - eg my laptop and my iPhone
I don't often buy these magazines, but when I do, I buy ones such as cosmopolitan or grazia. I like the content and they often contain articles on asked on humanitarian and feminist issues which I'm really passionate about