Context of Practice: OUGD601 First Hand Research: Gender in Advertising

Because it is so frequently featured rather than other genders which don't get the same representation. Its more normalised, so it never feels like I am alienated or not involved.

1/5/2017 2:12 AM View respondent's answers

I love being a woman and love the fact that were represented in a positive light. I take no issue with women on adverts being too skinny or not this or not that, I just like seeing differ t women of different ages and races on my TV or magazines

1/5/2017 12:19 AM View respondent's answers

Always strong and manly

1/4/2017 6:08 PM View respondent's answers

Aimed at girly girls

1/4/2017 4:38 PM View respondent's answers

The media is starting to portray women as strong

1/4/2017 4:19 PM View respondent's answers

Negative:

Still a long long way to go

1/5/2017 10:21 AM View respondent's answers

I.e sanitary products

1/5/2017 12:35 AM View respondent's answers

The trend seems to be that straight males are the enemy. Then these people complain that said guys don't take kindly to be accused of this.

1/4/2017 10:59 PM View respondent's answers

Females are sexualised in the media which can make me feel inferior as a less feminine/ 'beautiful' and still heterosexual female

1/4/2017 7:06 PM View respondent's answers

Women often scantily clad. Do we need this to sell things??

1/4/2017 6:42 PM View respondent's answers

Have to be strong and manly

1/4/2017 6:08 PM View respondent's answers

yes

1/4/2017 5:35 PM View respondent's answers

women are the weaker sex

1/4/2017 4:40 PM View respondent's answers

Overtly sexualised, portrayed as needing a man

1/4/2017 4:19 PM View respondent's answers

Both:

There can be both positive, empowering portrayals or women. Or there can be negative and degrading ones too

1/6/2017 12:53 AM View respondent's answers

Yes

1/5/2017 8:25 PM View respondent's answers

Women are featured in a way that seems positive but really it enforces standards that women cannot possibly live up to.

1/5/2017 5:34 PM View respondent's answers

Some may be possitive/powerful woman but sometime portrayed as an object

1/5/2017 5:00 PM View respondent's answers

Both

1/4/2017 7:20 PM View respondent's answers

because men are represented to be strong and independent, and dominant

1/4/2017 7:11 PM View respondent's answers

There is some unrealistic images of women in advertising

1/4/2017 6:24 PM View respondent's answers

both

1/4/2017 6:10 PM View respondent's answers

There is some examples of positive, Dove advert, powerful women roles in film are appearing more and more often. But it's mostly negative, the housewife, the whore or the bore.

1/4/2017 5:50 PM View respondent's answers

positive - attractiveness, female strength (more so now than before). negative - being an object, still stuck in female stereotypes of mother at home, feeble etc. (thinking mainly within advertisements here)

1/4/2017 5:26 PM View respondent's answers

Hyper sexualised adverts which can be a positive for motivation but can also make people feel depressed about the way that they lo look etc

1/4/2017 4:41 PM View respondent's answers

depends what it's selling, mainly negative

1/4/2017 4:35 PM View respondent's answers

Traditional and outdated female stereotypes are still present across advertising which can sometimes be negative (eg Lynx ads where women are unable to resist men, or cleaning products painting the picture of a doting housewife and mother). However advertising is undertaking a change and projecting a more progressive view of women and girls, like the This Girl Can adverts, and Pantene - strong is beautiful campaign

1/4/2017 4:24 PM View respondent's answers

changes in perspective towards accepting genders and breaking sterotype. But also can be negative due to playing on insecurity.

1/4/2017 4:19 PM View respondent's answers

Yes

1/4/2017 4:18 PM View respondent's answers

Responses:

I think they're great, the majority of products should be gender neutral considering all genders often use them

1/6/2017 12:53 AM View respondent's answers

I think they're great, most things don't need to be gendered

1/5/2017 8:25 PM View respondent's answers

I think that this is the way forward. Products should not be gendered, even things seen as 'feminine only' such as sanitary items can be needed by women, trans people and non binary people.

1/5/2017 5:34 PM View respondent's answers

There should be more

1/5/2017 5:00 PM View respondent's answers

Love it

1/5/2017 10:21 AM View respondent's answers

I'm a fan

1/5/2017 2:12 AM View respondent's answers

Positive

1/5/2017 12:35 AM View respondent's answers

I like them, I use a lot of products that are gender neutral

1/5/2017 12:19 AM View respondent's answers

Better than typical blue or pink branding. Which is the easy way out.

1/4/2017 10:59 PM View respondent's answers

I think it's a way forward so no one feels excluded

1/4/2017 7:20 PM View respondent's answers

grooming products, necklaces, socks,

1/4/2017 7:11 PM View respondent's answers

I choose products based on how well they do the job, eg men's razors are far better than females. I cannot think of an example of a brilliant gender neutral product but I do believe them to be a great idea

1/4/2017 7:06 PM View respondent's answers

I have no problem with this. It depends what the product is.

1/4/2017 6:42 PM View respondent's answers

There isn't any issue with them

1/4/2017 6:24 PM View respondent's answers

Good idea

1/4/2017 6:10 PM View respondent's answers

Aslong as the product serves a purpose for both genders and not just targeted for the sake of gender neutralism

1/4/2017 6:08 PM View respondent's answers

I think there should be much more of them! Its so un-nessacery to gender everything, some places just make a pink version and call it the women version.

1/4/2017 5:50 PM View respondent's answers

Shouldn't be perceived any differently

1/4/2017 5:38 PM View respondent's answers

Helpful within mixed gender households

1/4/2017 5:35 PM View respondent's answers

fab! i think some products can be already made gender neutral eg hoodies, t shirts, deoderant

1/4/2017 5:26 PM View respondent's answers

I don't see why it shouldn't be the norm. Especially shampoo razors etc

1/4/2017 4:50 PM View respondent's answers

Think it's a better idea as products for women cost more for the same thing essentially

1/4/2017 4:41 PM View respondent's answers

great

1/4/2017 4:40 PM View respondent's answers

Would buy but wouldn't be bothered if they weren't available

1/4/2017 4:38 PM View respondent's answers

i think most products should be for anyone and not label what gender should buy it.

1/4/2017 4:35 PM View respondent's answers

I think with the exception of a few products, all products should avoid using gender to market themselves as they are limiting their audience by utilising obsolete stereotypes such as boys should wear blue and girls should play with pink toys.

1/4/2017 4:24 PM View respondent's answers

I think that they are helping bring down barriers of harmful stereotypes

1/4/2017 4:19 PM View respondent's answers

Not enough to be honest. Over all good.

1/4/2017 4:19 PM View respondent's answers

They're a good idea

1/4/2017 4:18 PM View respondent's answers

Responses:

All products I use should be classed as gender neutral (apart from feminine hygene products), although they certainly aren't advertised this way. Things like toothpaste, even pens, should all be gender neutral, but marketing campaigns seem to think differently

1/6/2017 12:53 AM View respondent's answers

Toothpaste

1/5/2017 8:25 PM View respondent's answers

Now that you've asked, not really. Some brands of hygiene products like shower gel or toothpaste.

1/5/2017 5:34 PM View respondent's answers

Deorderent, shampoo/conditioner

1/5/2017 5:00 PM View respondent's answers

Body spray, facial scrub, socks, t shirts

1/5/2017 10:21 AM View respondent's answers

Natural Source, Jo Malone feels slightly neutral but has different sections for men which could be avoided due to the typeface and colours used in their brand. Perricone MD make up has a neutral feel as it's quite clinical rather than just feminine.

1/5/2017 2:12 AM View respondent's answers

Shampoo

1/5/2017 12:35 AM View respondent's answers

Lush products that I have used are gender neutral and other care products

1/5/2017 12:19 AM View respondent's answers

I'd like to but I can't think of any off the top of my head

1/4/2017 7:20 PM View respondent's answers

razors, moisturisers,

1/4/2017 7:11 PM View respondent's answers

Natural source body washes do not seem to target a specified gender audience and do a lovely job.

1/4/2017 7:06 PM View respondent's answers

Cologne

1/4/2017 6:42 PM View respondent's answers

shampoo, shower gel, disposable razors

1/4/2017 6:10 PM View respondent's answers

Some of the products I use may be aimed at both genders but I wouldn't know off the top of my head

1/4/2017 6:08 PM View respondent's answers

Lush, Clothing I think most skate brands ect are quite gender neutral.

1/4/2017 5:50 PM View respondent's answers

Household items

1/4/2017 5:38 PM View respondent's answers

Deodorant toothpaste

1/4/2017 5:35 PM View respondent's answers

no sorry.

1/4/2017 5:26 PM View respondent's answers

1/4/2017 4:50 PM View respondent's answers

Shampoo

1/4/2017 4:41 PM View respondent's answers

1/4/2017 4:40 PM View respondent's answers

1/4/2017 4:38 PM View respondent's answers

mainly clothing

1/4/2017 4:35 PM View respondent's answers

Trick question as most are gender neutral it is just how they are positioned in the market that attaches a gender to a product. the electricals I use are the only objects I can think of that are truly represented as gender neutral - eg my laptop and my iPhone

1/4/2017 4:24 PM View respondent's answers

I use a lot of lush cosmetics which aren't really marketed towards either gender.

1/4/2017 4:19 PM View respondent's answers

Lush

1/4/2017 4:19 PM View respondent's answers

1/4/2017 4:18 PM View respondent's answers

Responses:

I don't often buy these magazines, but when I do, I buy ones such as cosmopolitan or grazia. I like the content and they often contain articles on asked on humanitarian and feminist issues which I'm really passionate about

1/6/2017 12:53 AM View respondent's answers

Non gossipy content. Interesting articles, e.g. Travel magazines

1/5/2017 8:25 PM View respondent's answers

The content, is it about something I enjoy? i.e. Art/photography/science, also the imagery.

1/5/2017 5:34 PM View respondent's answers

Editorial imagery, fashion, models and type.

1/5/2017 2:12 AM View respondent's answers

Content

1/5/2017 12:35 AM View respondent's answers

The stories on the cover, if they're gripping or relevant to something I've heard of, ill buy them

1/5/2017 12:19 AM View respondent's answers

Content and design.

1/4/2017 10:59 PM View respondent's answers

Mainly the content

1/4/2017 7:20 PM View respondent's answers

the content, the reputation

1/4/2017 7:11 PM View respondent's answers

The content

1/4/2017 7:06 PM View respondent's answers

Both content and imagery

1/4/2017 6:42 PM View respondent's answers

Good stories

1/4/2017 6:24 PM View respondent's answers

firstly the cover, then the content

1/4/2017 6:10 PM View respondent's answers

N/a

1/4/2017 6:08 PM View respondent's answers

Content mainly, I would be put off a magazine if it was 'gendered'.

1/4/2017 5:50 PM View respondent's answers

Imagery

1/4/2017 5:38 PM View respondent's answers

imagery first, and then the content. i also like a more upmarket aesthetic, not those 90p radio times inserts you find (which can be hilarious sometimes but i'd never pay money for them)

1/4/2017 5:26 PM View respondent's answers

Both.it had to look good to catch my eye then I read the content

1/4/2017 4:50 PM View respondent's answers

N/A

1/4/2017 4:41 PM View respondent's answers

stories and content on the front page as it's the first thing i see

1/4/2017 4:40 PM View respondent's answers

Images and content

1/4/2017 4:38 PM View respondent's answers

content

1/4/2017 4:35 PM View respondent's answers

Content - if I wish to learn about a subject or read into something further I'll look at magazines.