Tuesday, 20 December 2016

OUGD601 Research: Products That Are Gendered (And Don't Need To Be)

Below are some products found that should be marketed as gender neutral as all genders can use them, however they are gendered for some bizarre reason.

ear plugs for women.

bic pens for women.

tea for men and women.

tissues for men.

disposable razors for men and women.

boys and girls kinder suprises

Tool kit for women.

Yoghurt for men.

M&Ms for boys and girls.

The concept of gendering inanimate objects by colour is odd as the product can be used by both men and women and slices the market that the product can be bought by in half. It also retains stereotypes that women can only like pink and men can only like blue.

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