Having looked at advertisements and companies that create products, It has been very difficult to find a company or product that is promoted at both men and women through their advertisements. For this reason, the proposed concept is to advertise and market a product that can be used by both women and men that already exists on the market today.
Below is a list of products that can be used by all genders, however are generally only marketed at one.
- Moisturiser
- Razors
- Deodorant
- Perfume
- Make Up
Most of the products chosen are beauty-related, meaning the project will be consistent as it would be odd to try to promote face cream and then create an advert to try to promote a car - it wouldn't be very consistent, however it also might be interesting to look into if it is possible for even more products.
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